We don’t have much gear. We create music in the most sterile of studios, following the most sober of compositional procedures. Keyboard and mouse, and headaches, and meticulous stubbornness (or stubborn meticulousness). Apart from the music that comes out of our headquarters that does get to see the light of day, we find (we feel) that we have little to offer to the virtual artistic environments of social media; especially of social media that favor the visual medium as the preferred means of communication. We are not photographers, nor illustrators, nor graphic designers. Nor gearheads or eye-catching electronic improvisers! This becomes problematic if the music that comes out of our headquarters (so far, rigid sound sculptures) is to be heard by anyone else besides us.
Very basic notions of brand positioning and awareness, visibility, SEO-related stuff, analytics and statistics are not enough for us to carve out a niche in a hyper-saturated (more heartening was Carl Sagan’s metaphorical “voice in the cosmic fugue”) and hyper-competitive market. The suffocating necessity of social media… As far as we are concerned, the publication of text, discreet and reflective, is ultimately what little we have left if we are to appease its debilitating effects. Fortunately, Kerban has agreed to lend us his abandoned photographic collages as personalized artwork (remember the Ursatz series?).